Bearfoot Publication Design
Objective
Wordmark Process
Typeface Exploration
Green
Mindful
Natural
Untamed
Prominent Stages of Development
To create a fictional magazine branding system, including a wordmark, text and image rules, and an applied composition showing covers and how a few articles might look fleshed out.
Explored tweaking can typefaces by hand using ligature, tracking, stress, rotation, rounding, etc.
Final Wordmark
Publication Process
B&W Layout Exploration
Started by exploring minimal type-only layouts, then progressed to adding color and photo.
Adding Image and Color
Developing a Branding System
Final Concept Direction Refinements
Final Publication
Over 50 different wordmarks were completed in this process
Corrupted
Trendy
Toxic
Synthetic
I ended up not utilizing a base typeface, and completely creating my final wordmark by hand. I used Procreate to create the final texturized piece.
In Short
It is learning to live a mindful and sustainable life. It is raw and messy community-focused change. It is Bearfoot.
Some Words that DON’T Describe Bearfoot
Techy
Confined
Perfect
Polluted
Brand Identity
Big Idea
Bearfoot is a new way of thinking. Bearfoot is a place where there is no judgement and only a drive to live a intentional life with nature and wildlife in mind. It is down to earth and realistic in expectation, but nonetheless idealistic of a world without crippling pollution of the earth and the mind. Bearfoot strives to educate about the earth and what we can do to improve its condition. Bearfoot is our collective future.
Some Words to Describe Bearfoot
Sustainable
Raw
Messy
Home-grown